Decoding the Possibilities
Tips for Success
Including a short code in your marketing campaign may dramatically increase the traction of your overall program. Engaging your audience through convenient, streamlined interactions is the most direct path to brand loyalty. Follow these principles to maximize your short code’s impact:
Integrate: Use short codes to complement existing marketing tactics: print, radio, television, online and other advertising.
Promote: For more responses, increased exposure, advertise your short code online, in-store/on-site and through conventional advertising channels.
Diversify: Explore and combine different forms of engagement (e.g., voting, sweepstakes, coupons, information updates and alerts) to enhance the consumer experience.
Customize: Consider a personalized code to increase memorability and reinforce your brand or message.
Calculate: When debating whether to use a short code or email, remember that texts have a 98% open rate versus just 22%* for email!
How are other marketers using short codes? Visit our case studies to find out.