7-Eleven Hawaii - the state’s go-to convenience store – wanted a quick and easy digital alternative to alleviate its over-reliance on paper coupons.
Add value via mobile coupons and promotions and driving top-of-mind awareness through branded campaigns.
7-Eleven Hawaii created the mobile keyword “PROMOS,” driving over 3,700 sign-ups during its initial pilot program on Oahu.
Coupon redemption rates skyrocketed when a reminder alert was sent five days before the offer was due to expire.
The mobile keyword campaign was expanded quickly to all 62 7-Eleven locations across Hawaii.