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TXT2VOTE

Vision

The dual challenges of digitalization and the COVID-19 pandemic pushed Global Mobile to seek an alternative voting method. Now, rather than voting in person or with complicated paper ballots, citizens can vote remotely via secure, encrypted text messages.  

Strategy

Global Mobile opted for reliable, fast, and secure SMS as the channel for delivering unique registration codes to citizens across the country. Ease of use was another important factor, as SMS does not require downloading any new app or learning any new tool.

Action

As a foundation of the TXT2VOTE platform, Global Mobile implemented 2-way SMS from Sinch, distributed via short codes.

Results

“With TXT2VOTE we managed to significantly increase voter participation, using SMS from Sinch as a delivery channel. Nine out of 10 users prefer text over email voting," says Lee Durham, the CEO of Global Mobile

Read the in-depth case study here.

Partners

Sinch