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Q What are the different campaign types?
A

Wireless service providers use different terms for short code campaigns, based on how participants are charged for sending texts.

In a Standard campaign, messages may count against the subscriber’s monthly data plan, while in a Free to End User (FTEU) campaign (such as fraud alerts from a bank), they will not. In a Charity campaign, the messages themselves may count against the data plan, and the amount of the charitable contribution or donation is added to the subscriber’s bill.

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