SMS has pulled great outcomes for brands in the last few years: In 2016, Seattle Sun Tan found great success with text-based marketing. The company implemented an SMS campaign offering discounts to customers, and within the first month, 4,750 people opted in — this drove $196,000 in new sales and a 500% increase in spend from their regular clientele.
“Text messaging via shortcodes offers the perfect opportunity for ecommerce businesses to engage in two-way text conversations with consumers,” said Cliff Holsenbeck, senior director of product management at iconectiv, an administrator of the Short Code Registry. Plus, there are over 275 million smartphone users in the U.S. alone — a wide pool of potential customers.
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