As the population ages, buying power is shifting to Millennials and others who are communicating far differently than their older counterparts. Today’s younger generations are moving away from phone calls and emails and replacing them with texting. Companies are starting to shift in that direction as well, recognizing that text messaging could help them reach an untapped group of consumers, though the change is still in its very early stages.
To show just how commonplace texting has become, a recent Pew Study found that 97 percent of people text at least once a day. Similar research by Nielsen found that 56 percent of people would rather text businesses than call customer service.
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