By Ron Cariker of Power Sports Business
Choosing a mobile vendor to work with and help communicate to your most loyal customers is a critical endeavor. In mobile marketing, like any marketing, there are many options. You can select a partner based on price or services or reputation. At the end of the day you want to find a solution that not only fits your needs but will best serve your valuable customers.
Don’t fall victim to the idea that mobile is a secondary marketing tool and doesn’t require investment and attention. There are NO shortcuts. If any vendor tells you they use long codes (a 10-digit phone number) over a short code to mass text because their research told them that’s what customers prefer, they are serving only themselves and not being completely aware or forthcoming on how it impacts your business.
Get a short code
Use the search tool to locate the short code that best suits your needs and determine its current availability.
Find a Code
Find a partner
While some companies work directly with wireless carriers to launch campaigns, most rely on partners with proven expertise. View our list of approved partners to get started.
View Monitoring Handbook
All short code programs must comply with a code of conduct as outlined in the Short Code Compliance Handbook. To view the current version visit WMC Global.