Brands are increasingly moving mobile into their mainstream marketing and customer relationship management programs.
However, one challenge remains around mobile database management: How do marketers effectively understand who their mobile consumers really are?
Despite the explosive growth in smartphones and smartphone applications, standard text messaging is still the gold standard in mobile engagement due to the fact that it is the simplest way to communicate with mobile consumers.
According to ABI Research, more than 7 trillion text messages will be sent around the world in 2011.
Even more compelling for mobile marketers, in a recent Hipcricket survey of mobile users, 57 percent of respondents said they would be interested in opting in to a brand?s loyalty club.
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