A campaign is the series of steps by which the organization uses a short code to engage an audience. Campaigns begin by advertising the short code via traditional and digital marketing. Then, when consumers respond by texting to the code, the campaign provides them with coupons, information or alerts. It may also engage them in voting, polling, contests, loyalty programs or any number of other activities.
Most companies choose partners with proven expertise, such as content providers, application providers and connection aggregators to work with the wireless service providers to bring mobile campaigns to life. Learn more about partners.